Canteen to celebrate Bandanna Day in a new way
October 30, 2020
Youth cancer organisation, Canteen, is taking its iconic Bandannay Day campaign digital and contact-less today in order to help fund a surge in demand for its online support services.
This new approach to Bandanna Day – when Australians buy bandannas and donate to show their support for young people aged 12-25 impacted by cancer – comes as Canteen experiences huge spikes in traffic to its online support service, Canteen Connect.
CEO Peter Orchard says logins to the service are up more than 80% since March, sending a very clear message that young people both need increased support and are comfortable reaching out online for connection.
“Interactions between young people on Canteen Connect are up more than 370%, and once we saw this incredible response we knew that, now more than ever, we’d need to rely on the support of generous Australians to buy bandannas to ensure we can keep up with the increased demand,” Mr Orchard says.
“So rather than selling on the street this year, we’re focusing our efforts on encouraging people to visit our online shop at www.bandannaday.org.au and asking them to take part in our ‘Cut It’, ‘Colour It’, ‘Cover It’ movement.”
Bandanna Day youth ambassador, 17-year-old Joshua Bell, is the creative force behind new bandanna design ‘Steez’, which is only available online.
“I’ve had to deal with ongoing health complications since my liver cancer diagnosis, so I know the ongoing effects that cancer can have on both physical and mental health,” Joshua says.
“My bandanna is all about being a survivor and the fact that Canteen creates a safe space for young people to find their peace in what is often a hostile world.”
Joshua’s bandanna, along with five other new designs in 2020 including a special edition Halloween style are available via www.bandannday.org.au. Prices start at $5 for cotton bandannas and go up to $20 for Canteen’s new reusable face masks.
All Australians buying bandannas this year are encouraged to take a photo and post it on their social media channels using #BandannaDay to show their support for young people impacted by cancer.
Canteen’s free services support young people aged 12-25 who have been diagnosed with cancer themselves or have a family member with the disease. More information is available via www.canteen.org.au or by calling 1800 226 833.
Canteen media contact: Ali Morgan, Marketing and Communications Manager on 0423 003 798 or email@example.com