As Canteen’s new Executive Director of Marketing and Fundraising, Janelle has a strong track record in spearheading game-changing brand campaigns and customer engagement initiatives in roles across the private sector, government and not-for-profit organisations. Janelle’s goals are to unify Canteen’s high-performing teams, drive diversified income streams and truly elevate the Canteen brand. She says that building a team culture where we bring curiosity, innovation and our authentic selves to everything we do is what she aims for.
“2024 will see Canteen celebrating a significant milestone - the 30th anniversary of National Bandanna Day – and the possibilities for creativity and growth are endless. Over the past three decades, this iconic annual event has raised over $35 million and enabled tens of thousands of young people to find the treatment, support, connections and friendship they need to overcome the challenges of cancer. This is the year to be bold, try new things and elevate Canteen’s flagship campaign to another level. Every team within our Marketing and Fundraising division will have a role to play in this project.”